HOLA! From its humble beginnings in New York, Hispanology is rapidly establishing itself as a household brand in the Hispanic community, while making a distinctive cultural impact both locally and across Latin America. The goal behind this brand is to create an international presence while maintaining a strong commitment to ethical sourcing and sustainability. The Hispanology concept was initially introduced as a Multimedia and Performing Arts establishment in Utica, New York called Urban HeadQuarters. A showcase venue that featured on stage independent artist and performers while enjoying cocktails and dining. Now, our vision has expanded beyond just entertainment and food. Hispanology is an entity of 35Enterprise, multimedia company. We are focused on supporting Hispanic entertainers, entrepreneurs, and educating the community, while offering an all inclusive bilingual networking platform designed to create a unique social experience for everyone interested in exploring Hispanic culture.
Hispanology has now evolved into a company that offers products and services. At its core, we are a tech-driven business dedicated to supporting and promoting Hispanic endeavors. La Marqueta, is our marketplace app where we feature products from independent entrepreneurs. In the future, we will expand to offer our own products and merchandise for sale online. Through our App, social media, restaurants, workshops, The Hispanology Show, Podcast and other media portals, we aim to immerse the community in Hispanology’s journey by educating them about Hispanic historical achievements and cultural significance. Our website and pitch deck provides a comprehensive in-depth overview of the brand, helping foster a deeper and more meaningful connection with our audience. We welcome you to view our stories, featured artists, business affiliates, and resources.
Stories
Depending on which corners of the internet you inhabit, you might have come across the term “Latinx.” “Latinx” has emerged as an inclusive term to refer to people of Latin American descent, encompassing those who don’t identify as male or female or who don’t want to be identified by their gender. It’s been used by journalist, politicians, corporations, colleges, and universites. In 2018, it even made it to the dictionary. But among the people “Latinx” is intended to describe, few have heard of the term – let alone use it. In a new survey, researchers found that only about one in four adults in the US who
identify as Hispanic or Latino have heard the term “Latinx,” while just 3% say they use it to describe themselves. The findings, published Tuesday by the Pew Research Center, signal just how complex identity is for people categorized as Hispanic or Latino. “This reflects the diversity of the nation’s Hispanic population, and the Hispanic population of the US thinks of itself in many different ways,” Mark Lopez, director of global migration and demography research at Pew Research Center, told CNN. “‘Latinx’ is just one of those many dimensions.”
‘Latinx’ is more common among younger Hispanics:
In the US, the terms “Hispanic” and “Latino” are often used to refer to people of Spanish-speaking or Latin American origin. Though they’re often used interchangeably, “Hispanic” refers only to people from Spanish-speaking countries, which includes Latin America and Spain. “Latino” refers to people with roots in Latin America, which includes Portuguese-speaking Brazilians, but excludes Spain. Those two terms describe a very broad group of people, and don’t always align with the ways that those populations identify themselves. Previous Pew research has shown that Hispanic adults most often identify by their country of origin, using terms such as Mexican, Cuban or Salvadoran as opposed to pan-ethnic labels like “Hispanic” or “Latino.” “Latinx” is another term that has emerged in recent years. It’s largely seen by those who use it as an inclusive term that incorporates those who fall outside the male/female gender binary. The Pew survey sampled more than 3,000 Hispanic adults in the US in December 2019 on their awareness and use of the term “Latinx.” Those who used the term tended to be younger, US-born, bilingual or predominately English-speaking and Democratic-leaning, the survey found. They were also more likely to have gone to college.
What matters is how people self-identify:
Some who take issue with the term “Latinx” have proposed “Latiné” or “Latinu” as gender-neutral alternatives that are more consistent with the way Spanish is spoken. “Regardless of what terminology we use, we have to remember that people create terms to express their own realities, and we should not let terms create our realities,” Salinas said. Because what’s most important, he said, is how people see themselves.
By Harmeet Kaur, CNN
Resources:
FEATURED INDIE FILM AND VIDEO
FEATURED INDIE MUSIC
FEATURED DJ PLAYLIST
